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How to Start an Ayurvedic Marketing Company in India

How to Start an Ayurvedic Marketing Company in India

How to Start an Ayurvedic Marketing Company in India – Ayurveda also known as “Science of Life” is one of the most ancient health practices that has been practiced in India for quite a long time. The Graph of Ayurveda Marketing company is also increasing day by day. So, If you are also interested in starting an Ayurvedic marketing company in India. Then you have reached the right place. Following this blog we will discuss the steps involved in setting up Ayurveda marketing, factors affecting the Ayurveda market, future possibilities, and much more.  

Ayurveda has passed and survived old age and is still considered relevant. Ayurveda originated in India almost 3000 years ago but even today is one of the most favoured medicine systems to prevent many diseases. Nowadays, where new technologies are replacing the ancient old methods, ayurveda still is unbeatable. Many big Pharmaceutical companies are also leaning towards Ayurvedic in response to high demand. 

The current market size of Ayurveda

Ayurvedic products have found a place in daily life usage. They can be seen in different formulations such as skin care, oral care, body care, hair products, and aromatherapy for all genders and all age groups. So, the demand is progressively increasing. According to an “Ayurvedic Product Market” report conducted in the year 2023, the market size of Ayurvedic products is most probable to reach US$ 10180 million by the year 2028, from US$ 4571.7 million in the year 2021. If you are one of those people who are waiting for a great business opportunity then starting an ayurvedic market company can turn out to be a profitable decision for you.

Some of the Biggest Company Names In Ayurvedic Market 

  • Himalaya Drug
  • Vicco Laboratories
  • Dabur
  • Maharishi Ayurveda
  • Natreon
  • Botique
  • Emami Group
  • Patanjali Ayurvedic Limited

Steps Involved in Starting an Ayurveda Marketing Company

Following the given steps strategically is going to benefit you in setting up an Ayurvedic Marketing Company very easily. 

Select a Unique Company Name

The first step is to choose a catchy and unique company name. A nice company name helps to lay the foundation of your company, create your brand name, and also tends to impress customers for future deals. 

Making a list of products to be launched by your company

The products should be shortlisted based on market demand and customer needs. Selecting the right products is a key aspect of ensuring future profits and company growth. 

Choosing a Suitable Location

Setting up your company or business in a location with great demand for your products is very important. Choose a Location where there are great customers and a market for Ayurvedic Products to guarantee future profits.

Getting a Goods and Service Tax Registration

Getting your GST registration is very important to run your Ayurvedic Marketing Company lawfully and without any legal disputes. It is the moral duty of a business owner to have GST registration and to pay the required taxes through the GST portal from time to time. 

Trademark Registration

Trademark registration helps to claim the products and brand name as your own so that no one else can sell the same products as you. 

Company Registration

You can also register your ayurvedic company whether as a Public, Private Limited, LLP, Partnership, or a one-person company.

Loan Drug Licence

This step is optional and is available for someone who is interested in opening an Ayurvedic pharmaceutical Business but doesn’t have the necessary land for it.

Third-Party Manufacturing or Contract Manufacturing

This is the last step in opening an Ayurvedic Marketing Company. This allows you to make contact with a third party for manufacturing your products. You just have to market your product and don’t worry about the manufacturing process and manufacturing license. The formalities according to AYUSH office guidelines and manufacturing will be done by the manufacturer.

Factors Responsible for the Growth of Ayurvedic Products

There are many reasons behind the high demand for Ayurveda. Understanding these factors helps us to analyze the market demand while starting an Ayurvedic Marketing Company.

  • Increased Awareness of Ayurvedic products– The side effects and adverse effects associated with chemical-based medications have shifted public interest towards Ayurveda. Overall to more awareness of the benefits and uses of ayurveda products. 
  • Stressful lifestyle- Having Anxiety and stress is very common these days. All thanks to the hectic and changing lifestyle. Due to all this, a large population is suffering from hair and skin issues. That’s why more people are leaning towards solving these issues with natural remedies.
  • Economy Growth– The growth of India’s economy has also played an important growth driver for ayurvedic products. The increase in the Per capita income of our nation has shifted our public to spend more on their health and well-being.
  • Easy availability- Nowadays, it has become very easy to buy ayurvedic products and it is available in almost every chemist store and shop near us. You can even order these to your door steps from online.
  • Great Biodiversity– India is home to 45,000 or more plant species which include medicinal plants, herbs, spices, and many others. The easy availability of resources and great options have also led to the growth of the Ayurveda industry in recent times.


In conclusion, starting an Ayurvedic marketing company is not difficult if you follow the above-mentioned steps. The scope of Ayurveda is quite high right now and is expected to grow more in the coming years. So, this is your best chance to start Your own ayurvedic marketing company if you are interested. 

Faq’s on “How to Start an Ayurvedic Marketing Company in India”

 Question 1. Is there a scope for Ayurveda In the future?

Answer 1. Ayurveda is one of the oldest health practices that originated in India. These products have no side effects and have immense benefits and uses. So, the public demand and market demand is increasing day by day. According to IMARC, the Indian Ayurvedic market is expected to reach INR 1536.9 billion by the year 2027.

Question 2. What are the different types of registration required to open an ayurvedic company?

Answer 2. These are the different licenses and registrations that are required-  

  1. GST registration
  2. Trademark registration
  3. Company registration 
  4. Loan Drug registration

Question 3. Can someone sell Ayurvedic products without a license?

Answer 3. AYUSH license is mandatory for selling and manufacturing Ayurvedic products. You can either get your license or can use a license from a third-party manufacturer. After contract manufacturing, all the licensing under AYUSH guidelines will be done by the manufacturer.